Privacy Policy

Last updated: November 12, 2026

Welcome to Manifest: Affirmations ("the App"). Your privacy is important to us. This Privacy Policy explains what information the App handles, where it is stored and what we do (and do not do) with it. It applies to the App on iPhone, iPad and Apple Watch, including its widgets and Live Activity, as of version 1.5.1.

Our Privacy Commitment

We believe your affirmations and personal reflections are private. The App is designed with a privacy-first approach:

  • Your data is stored on your device and, for syncing, in your own private iCloud account
  • We have no servers and no accounts; we never see, access, or store your personal content
  • The App contains no advertising, no analytics and no tracking
  • We do not sell or share your data with third parties
  • Features that use AI-like text generation run entirely on your device

Information We Collect

Information You Provide

When you use the App, you may create:

  • Affirmations: Positive statements you write for your practice
  • Categories: Custom groupings for organizing affirmations
  • Journal Entries: Personal reflections and notes
  • Session Data: Records of your practice sessions, streaks and statistics
  • Revisions, Method Practice and Scripts: Your Manifest Revision entries, your 369 or 55×5 intention and its counts, and scripts you save to your journal
  • Recorded Audio: Affirmations you record in your own voice (Premium feature)
  • Images and Audio You Add: Vision board images, a custom session background photo and audio tracks you import (Premium)
  • Your Name (optional): If you enter it, used only to personalize affirmations on your device
  • App Preferences: Settings like reminder times, chosen voice, background and sound settings

Goals you type into the affirmation generator are used only on your device to write affirmations and are not kept, unless you save the resulting affirmations.

Information From Apple

The App itself does not collect or send any usage data. If you have chosen in iOS settings to share analytics with app developers, Apple gives us anonymous crash reports and aggregated statistics (such as the number of downloads and sessions) through App Store Connect. These cannot be linked to you.

We do not collect: your location, contacts, photo library, browsing history, health data, or any personal identifiers.

Permissions the App Asks For

Each permission is optional and only requested when you use the feature that needs it. You can change them anytime in iOS Settings.

  • Microphone: Only to record affirmations in your own voice (Premium). Recordings are stored on your device only; they are not uploaded and not synced to iCloud.
  • Camera: Only for Mirror Work, where the front camera is shown as a live mirror. Nothing is recorded, saved or transmitted.
  • Photos: The App uses the iOS photo picker, so it only receives the images you select for your vision board or session background. They are copied into the App's storage on your device and are not synced to iCloud. The App has no access to the rest of your photo library.
  • Notifications: Reminders (daily, 369 method, revision, mirror work, smart reminders) are scheduled locally on your device. No push server is involved.
  • Apple Health: If you turn it on, completed sessions are written to Apple Health as Mindful Minutes. The App does not read any data from Apple Health.

Features That Exchange Data With Apple

  • iCloud (CloudKit): Syncs your content between your devices through your private iCloud account (see below).
  • Natural voices: The voice Sarah is built into the App. Other voices are downloaded from Apple's servers the first time you choose them, in the same way as an app update; no personal data is sent.
  • Apple Watch: Today's affirmation, your active affirmations and your streak are sent directly from your iPhone to your paired Apple Watch.
  • Widgets and Live Activity: The affirmation of the day, your statistics and the current session are shared with the widgets on your device through a local app group.
  • Siri and Shortcuts: If you use the App's Siri shortcuts, your request is handled by Siri under Apple's privacy policy.
  • Affirmation generator: On supported iPhones, text is written by Apple Intelligence's on-device model; otherwise by templates in the App. Nothing is sent to a server.
  • Purchases: Subscriptions, the lifetime purchase and affirmation packs are handled by Apple through StoreKit. We never receive your payment details.

How Your Data is Stored

On Your Device

All your content is stored on your device using Apple's Core Data framework. This data is encrypted by iOS and protected by your device passcode, Face ID, or Touch ID.

iCloud Sync

When you are signed in to iCloud, the App syncs your affirmations, categories, journal entries, revisions, sessions and settings through your private iCloud account. This is on by default:

  • Your data is stored in your own iCloud account, not on our servers
  • Apple encrypts this data in transit and on its servers; with Advanced Data Protection turned on, it is end-to-end encrypted
  • Your data syncs across your devices signed in to the same Apple Account
  • We never have access to your iCloud data - it goes directly between your devices and Apple's servers
  • Voice recordings, vision board images, your background photo and imported audio are not synced; they stay on the device where you added them

You can switch off iCloud for the App at any time in iOS Settings > [your name] > iCloud > Apps Using iCloud. Your data will remain on your device.

How We Use Your Information

Your data is used solely to:

  • Display your affirmations during practice sessions
  • Track your progress and streaks
  • Generate statistics about your practice
  • Remind you at the times you choose
  • Sync data across your devices through your iCloud account

We do not use your data for: advertising, profiling, marketing, or sharing with third parties.

Data Retention

  • Active Data: Stored until you delete it
  • Deleted Items: Deleted immediately and permanently
  • Deleting Everything: Delete the App to remove all data on your device; synced data can be removed via iCloud storage management in iOS Settings

Your Rights

You have full control over your data:

  • Access: View all your data within the App
  • Export: Download your affirmations, categories, journal entries and sessions as a .json file via Settings > Export Data
  • Delete: Remove individual items or all data at any time
  • Portability: Export and transfer your data wherever you like

Third-Party Services

The App uses the following third-party services:

  • Apple App Store and StoreKit: For app distribution, subscriptions and in-app purchases
  • Apple iCloud (CloudKit): For cross-device sync
  • Apple HealthKit: For writing Mindful Minutes, only if you turn it on
  • Apple Intelligence: For on-device text generation on supported iPhones

These services are covered by Apple's privacy policy. The App does not contain any third-party analytics, advertising, or tracking code.

Children's Privacy

The App is not directed at children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us.

Security

We implement appropriate technical measures to protect your data:

  • All local data is encrypted by iOS
  • iCloud data is encrypted by Apple
  • We follow Apple's security best practices
  • We do not store your data on our own servers

Health Disclaimer

Manifest: Affirmations is not a medical device or treatment. The App is designed for personal development, motivation, and reflection purposes only. It is not intended to diagnose, treat, cure, or prevent any disease or health condition. The audio tracks are for relaxation and motivation only. Always consult with qualified healthcare professionals for medical advice.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy in the App and updating the "Last updated" date. Your continued use of the App after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or your data, please contact us:

GDPR & CCPA Compliance

For users in the European Union (GDPR) and California (CCPA):

  • You have the right to access, rectify, and delete your personal data
  • You have the right to data portability (export your data)
  • You have the right to withdraw consent for optional features like iCloud sync, Apple Health and permissions
  • We do not sell your personal information
  • We do not share your data with third parties for their marketing purposes

To exercise these rights, use the in-app features (Settings > Export Data, or delete items in the App) or contact us at the email above.